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Transcript
When you work with ChatGPT to produce written content, you need the following. You need a clear Persona. That’s basically you.
You need to know who you are and how you want to show up for other people. When people come and they read your content, how do you want to be? What kind of impression do they want to have of you? What’s your personal brand? How do you represent yourself with that? And then based on that style, you need to give directions to chat GPT about that. You need to get a collection of representative writings to load in and to train it more specifically.
And you can alter this and you can change it as you go along, and you can say, oh, well, you know, I want to be a little bit happier here. I want a little bit more conversational tone, or I want to be more formal. I don’t want to use slang.
I do not want to use emojis. You know, it all depends on what your personal brand is. Or maybe you do want a bunch of emojis and you want slang and you want all kinds of vernacular and colloquial expressions, things like that.
You can totally do that, but you need to be clear about who you are and who you want to bring forward, especially when it comes to your brand. And we’re going to tell Chat GPT how to act like a Persona. You’re going to inform it and say, this is who I am and this is how I want you to be, and you’re going to use that magical act as directive with chat GPT.
So let’s go over I am here in the free version, chatgpt.com, and of course it can make mistakes, check important info, and it’s asking you to sign up or log in. But this is a free version, so anybody can do this.
And here’s a little bit of information on this. I, you know, you can look this up yourself in chat GPT if you want to do that. But this is really it’s more than we need to do today.
I can show you very quickly how you can do this yourself and then if you want to get more complicated, but it doesn’t need to be this complicated. So the first thing that I’m doing is I’ve come up with several different Personas that I want to demo, and I’ll show you how it’s done. So I have three different individuals.
I have a bitter man, I have a positive man, and I have a realist woman. And what I’ve done is I’ve created a Persona for them. And I’ve said this is the kind of person that this is, and you would do this for yourself.
And then I have a number of documents that reflect that style. I didn’t get a whole bunch of them. I just wanted to get a few just to demo that, because it can become a little bit lengthy and time consuming.
But I want to make this quick and I just want to show you the basics and the fundamentals of it so that you can take it and go and build this out yourself. So I’ve got, what I did was I had, I composed a number of letters to friends and family and also came up with a perspective. And let’s look at the positive man.
Let’s stay positive. So for the positive man, act as a middle aged man who has been through many challenging experiences in his life. All of the challenges have ultimately led you to a belief in the inherent goodness of people and the generosity of the universe.
Calm, collected, mindful, considerate. Like all of these really nice qualities, you don’t like to be rushed, but you also will move quickly when you understand what needs to be done. And this, you can build this out for yourself.
You can say, I am a warm, bubbly, positive, proactive, supportive coach or consultant, and I care deeply about my clients, and I care deeply about the people who come and talk, talk to me here. I am always available to them whenever they need me. I do have clear boundaries.
I don’t allow anybody to be rude to me. I stand up for myself. I don’t put up with nonsense.
You can do a whole bunch of different things. How do you want to represent yourself in this and how do you want to show up for people? So using this, I’m going to copy that and then I’m going to paste it in here. And I this is the first step of creating this positive man Persona that I’ve got, and it’s going to talk back and it’s going to say this, that and the other thing.
Okay, this is great. And I’m going to wait a little bit for it to finish it up. And now what I’m going to do is let me close these.
I’m going to go over here and I have a number of documents, but I put them all in one because I don’t want to have the thing with chat GPT. The free version is you can’t upload files. You cannot upload files.
And so you’ll have to copy and paste the contents of the documents one after another after another. If I put everything in this one, then I have my perspective, I have my letter to a friend, then I have my letter to a family. So I’m just going to copy all of that and I’m going to go over to chat GPT and say, learn the style of positive man from the following text.
And what I’ve done here is I’ve come up with a distinct, unique identifier for this and pay attention to the capitalization that can matter. And then now, because you want to invoke this, you’ll be invoking this, you’ll be telling Chad GP to use this. So you want to have it be unique and you want it to be unmistakable.
And so now that I’ve done that, I’ve copied all the stuff and I’m going to pop that in there and it’s going to talk back to me and all of this, and that’s fine. I’m going to wait for it to finish, and it’s just basically reiterating everything that’s in those documents. Okay? And now we can say, please write a blog post about fishing with the grandkids using the style of Positive Man, all right? And now it’s going to produce a blog post with the same type of style that’s in the documents from before.
Now watch what happens if I use the other Persona that I created earlier, the bitter man. Two t’s, not one. So as you can see, there’s a pretty distinct difference between these two based on the Persona.
Now, let’s say I want to come up with something else. Let’s go through the process again for realist woman. She’s going to act as a middle aged woman who’s been through a lot.
She’s a realisthe. And you see how it takes this here and it acts on it immediately. I did not give it any direction.
It just presumed that I wanted another blog post because I asked it for two already. But what I’m going to do is I am going to train it even more, and I’m going to go into the realist woman profile docs. I’m going to get all of them, all the things, and I’m going to copy it in here.
But the style of realist woman from this text, don’t forget to tell it what to do. You got to tell chat GPT what to do. It can’t read your mind.
And sometimes, well, it tries, and sometimes when it does, it gets it wrong. Like, I only wanted to give it directions for what to do. I didn’t want it to actually write me a blog post from earlier.
So again, it’s you know, kind of acting on its own because I didn’t tell it to do something or not to do something. Write a blog post about going fishing with grandkids using the style of realist. And you see how I had it’s a unique name, realist woman, same spelling every single time.
And so if I look at this one, I’m going to go into chat GPT and see it wants you to log in. It wants you to sign up. Of course it does.
So I’m going to go back to this blog post that it proactively did. So, reflections on fishing with the grandchildren. I’m just going to copy this into here and put this here, and I’m going to put this in its own window and go over here, and I’m going to go to chat GPT and I’m going to go down to the very end and I’m going to compare the two side by side.
So as you can see here, this further training has modified it a bit, and this, and you can see the differences in the two. There’s a different tone, there’s a different feel to it, this realistic day out, this is a realist woman training, and this is just saying how to act as it’s not being informed by any additional content. And so you can see this happening here, and you can also see this for yourself in your own writing.
What you want to do for your training set is you want to get a number of representative pieces of content. So if you blog a lot or if you do a lot of emails, you have a newsletter, something of that nature, you can do that. If you want a more conversational tone, what you can also do is record audio of yourself and then convert that to text.
And there are a number of tools out there that will do speech to text. You can also dictate just a regular conversation with somebody. Or alternatively, if you have one of the meeting note takers or the AI note takers that records transcripts of your meetings, you can start a Zoom call and just talk to yourself on the Zoom call, or even call up somebody and talk to them.
Ways to generate content that sounds like you. How do you make this understand how you are and how to represent you? Because you really want to infuse it with your personality when you do this.
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